Our approach is based on the following three pillars:
- Understand client requirements: We believe this is the most important part of the entire research process. We break the client requirements into comprehensible, measurable units, which are then translated into milestones for measuring progress.
- Right execution: The next pillar, successful execution, thrives on using the most appropriate resources at disposal to meet client requirements. Equinox achieves this by deploying the most adept analysts for your requirement, using exhaustive data sources and regional knowledge during research execution.
- Generate insights: Numbers and texts are simply meaningless data until it is thoroughly analyzed. We test our analysis results against known hypotheses and skim through the gamut to information to generate actionable insights for our clients.
- Communicate: Communication is paramount at all stage of the process lifecycle for us. It is not just a pillar but a foundation for us. Comprehending requirements, setting right expectations and presenting findings are at the core of all our research processes.